BRAND: ROY ROGER'S
In Italy, Roy Rogers are back in the '70s as Levi's in the 1980s and Diesel in the' 90s.
Roy Roger's was founded by Francesco Bacci, a true pioneer of jeans in our country, which sold the famous 5 pockets with zipper on the back pockets and the triangular black label since 1952.
After the boom of the 1970s, Roy Roger's followed a slow, physiological decline, common to many brands that have been very successful in a given period.
Today, thanks to a commercial policy aimed at targeted and high-quality distribution, the legendary Roy Roger's have come back to great fashion: replicated as vintage chic in the best Italian and foreign boutiques.
ROY ROGER'S WOMAN'S PANTS
SWEATER JEANS WOMAN